A few customizable features include zip code and location targeting, higher/lower volume keywords, ad extensions, mobile/desktop landing page optimization. Granted Google does have algorithms in the software to where it can affect your campaigns. You are almost fully free to run the campaign how you want it to. This means you aren't limited to just what Google says you can do. This will help raise the ROI on the campaign. Google Adwords automatically continues to show the ad that is doing the best.This can benefit your business by having easy to access A/B testing results. This means when you are running a campaign for a brick and mortar store and the goal is for people to come in you can actually test 20 different headlines, landing pages, and copy, extremely easily. Inside Google Adwords, you are able to group different ads together inside a campaign. A desktop optimized landing page is not always fit for mobile, actually many of the times it is better to create an entirely new landing page for mobile users so that you can have them both optimized to their fullest. Displaying separate URLs on mobile vs desktop is a huge perk.You can focus your attention on a specific area bringing you the highest return on ad spend. Location targeting is one of the most useful aspects of Google Adwords.So much more this article would be 20,000 words and minus well be a book. Google Adwords includes location targeting, language targeting, displaying separate pages on mobile and desktop, displaying phone number, keyword planner tool, choosing ad goals, free analytic software, and much more. There are many factors inside this software to where you can customize your campaign so it fits your exact needs. THE ADVANTAGES YOU GET WHEN YOU DECIDE TO USE ADWORDS: Once you understand that Google search is immensely powerful, you then have to understand how you can utilize it and what are the advantages that come with Google Adwords. Whether you want to attract more traffic to your website, let people know who you are, or find qualified customers that you can work with, Google Adwords is the exactly what you need to be using. Many successful businesses use Google Adwords and Pay-Per-Click advertising to market their business.
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